By Derek Rogers
In recent years, there has been a serious surge in the production of so called "premium" or "gourmet" cat food, and people are beginning to wonder if these more expensive brands on the market are actually worth all the hype, and of course the money. These gourmet brands are meant to taste more lavish than the traditional products found in the average supermarket. Gourmet cat food sales are increasing at a very fast rate in an industry that is consistently evolving to produce higher quality products. The question that pet owners need to ask is whether the additional cost of these luxury products is really worth it?
One of the primary reasons why there is such an increase in demand for these products is because consumers are looking for products that are closer to the quality of home prepared foods. Current research is supporting that inferior ingredients in cat food can be detrimental to the health of the cat more and more people are looking for healthier alternatives. Many gourmet brands are touting the ability to provide high quality, natural cat food products based on ingredients that are more wholesome than traditional commercially prepared foods.
Every year we seem to see an increase in cat disease, obesity and other serious issues which can now be rectified to a degree by the healthfulness of gourmet cat food products. Most so-called gourmet products come in smaller packages which tend to discourage over feeding in order to fight obesity. These small packages are attractive both to consumers who are looking for dietary management, and for those who are looking for convenience when feeding their pets.
Many pet food brands, like Purina for example, offer a variety of different types of gourmet cat food these include "Fancy Feast" and "Gourmet Gold" for example. These brands claim to be restaurant quality, and come in a variety of different types and choices. The obvious benefit to the manufacturer is that they can demand a higher price for these luxury products. This is by putting increased care into the design, presentation and manufacturing of the food the company can fetch increased profits. Because consumers know the products are of a higher quality, they are generally willing to pay more.
There seems to be an implied understanding that the higher price means the higher quality when it comes to food products. This is not completely true, because gourmet cat food is not always offering a healthy balanced diet. The more common, discount brands can still create a balanced and healthy diet when mixed with the right ingredients. Cat owners should not assume that the gourmet brands are necessarily better.
Instead, they should consult their veterinarian to appraise which brand and food is ideal for each individual cat's needs. This is the most ideal way to determine which type will best suit your cat's requirements nutritionally. While improved taste may be the greatest feature of many of these products, gourmet cat food does not necessarily mean it contains improved nutrition.
Derek Rogers is a freelance writer who represents a number of UK businesses. For advice on pet food, he recommends Seapets, one of the UK's leading suppliers of cat supplies. |
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